The Challenge
A large nationally based law enforcer was experiencing a range of strategic, external and internal drivers to improve culture for staff and community. The organisation was seeking a way to define, articulate and implement a clear direction for their culture. The People and Culture team had historic and current frameworks, strategies and initiatives that lacked connection and cohesion. The organisation engaged ThinkPlace to help design a culture aspiration statement and implementation roadmap, using behavioural interventions and nudges. In order to achieve maximum impact, the organisation needed a culture direction statement that was strategically linked; connected with existing frameworks, directions and measures; articulated behaviours, values, levers and capabilities to achieve the desired culture; and provided a clear roadmap going forward.
Our Response
Over the course of 8 weeks, we worked with a range of areas to co-design the culture aspiration. This included a comprehensive review of existing documentation as well as international case studies and literature review. We facilitated 4 x co-design workshops to map the existing culture work, understand the current cultural drivers and context, define the desired culture and associated behaviours, and develop a clear implementation roadmap.
We developed psychographic profiles to segment staff based on psychology and motivation, identified key organisation levers for creating change, as well as an organisational maturity model and evaluation framework. We then ran a rapid behavioural design sprint to design, test and evaluate interventions. This provided an overview of the behavioural design process as well as initial evidence and insight into the interventions that can be scaled to embed the desired culture across the organisation
The Impact
We crafted a clear, strategic culture aspiration statement that defined key behaviours and values to support people, operations, and the organisation. This unified direction broke down silos, enhanced collaboration, aligned culture initiatives, and boosted competency, awareness, and safety across the organisation.
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